Archive News
11/06/2006 - Jakob Nielsen article on B2B website usability
Jakob Nielsen, a respected author on the subject of web usability, has published an eye opening article about the usability of B2B websites.
Nielsen contends that many B2B sites are "stuck in the 1990s" in terms of design and his research has shown that the resulting poor user experiences cause prospective customers to go elsewhere. A good reminder that, in a demand driven market, it is vital to get your business website right.
